I watched a very interesting trio of videos recently, called BBC: The Secrets of Superbrands and thought I’d share them with you.
My favourite one of course, is the fashion one..
It’s interesting how companies basically know they’ll make most of their money on perfumes, belts and the tiny knick-knacks, not the larger pieces that are clearly out of someone’s regular budget.
No one really buys a wardrobe from Gucci because they can’t afford it for the most part, but the belt at $200? A steal.