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Coca-Cola: The Real Story (Documentary on the Brand and Marketing)

COCA-COLA: THE REAL STORY

This awesome documentary, at about 42 minutes.

I don’t really drink pop (very rarely), but this brand is one of the most recognized in the world.

“…nothing bad in this bottle, pretty much all natural, very refreshing, the original energy drink..” — Coca-Cola CFO

  • More than 250 empty calories in a 20 oz. bottle of Coca-Cola (it’s basically sugar, y’all)
  • 1 in 4 Americans are obese and soda is the #1 culprit in causing obesity
  • One of the best marketing stories in the world
  • 70 brands sold under Coca-Cola in the U.S. alone
  • Nearly 500 brands sold under Coca-Cola around the world
  • In Brazil, they can’t stop guzzling this stuff and even give it to babies
  • The bottle shape alone gives them a million incremental sales per week that they didn’t have before (Coca-Cola CEO)

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Sherry of Save. Spend. Splurge.

Am my own Sugar Daddy. Am a millionaire at 36 after getting out of $60K of student debt in 18 months, a little over a decade earlier, using TheBudgetingTool.com. I have worked 50% of my career (taking 1-2 year breaks), and quadrupled my income within 2 years of graduating, going from $65K to $260K with an average lifetime savings rate of 50%. I have 11 side incomes that are on track in 2020 to make me $50K - $75K. I could retire today if I wanted, but love my work-life balance as a freelancing consultant in STEM (Science, Technology, Engineering, Math). I am all about balance - between time and money, and also enjoying my money. I also post daily on Instagram @saverspender.

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Posted on January 6, 2014

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