Having run into a string of bad experiences with companies, it made me think this:
The only thing that companies actually want from you, that matters to them, is your money.
Where you decide to spend that money, is your voting ballot on whether or not they should continue to be in business.
I’ve always felt this, and we even learn this in business school: Cash is King.
You vote with your dollars, and it creates an economic impact that makes a difference because they feel it in their profit margins, and EVERYONE understands money.
This is also why everyone feels that rich people run the world (and they do, from my observations), because we all listen to people who are rich — Warren Buffett, Bill Gates, etc.
Who would listen to the homeless beggar on the street and take their ideas into account, over someone like Donald Trump?
So even though we may not be as rich as those celebrities, but our dollar still speaks just as loudly as a collective group.
Or even just think about when you were a kid and you wanted those red sneakers that were double the price of the standard but practical brown shoes.
Who decided which ones you’d get? Your parents right?
It’s because they were the ones with the money, not you.
Whoever has money, has the power.
You may not want to acknowledge or believe this, but it’s how the world works. Your dollar is your power.
It’s also the reason why it makes me believe even more strongly that when I go into a store and they refuse to treat me as a proper client, or are rude or condescending, I just stop shopping there.
(Staples, for instance, is on my hit list by the way. They are just ridiculous, and they aren’t getting any more of my money because they don’t deserve it.)
They may not even realize it or care in the slightest, but my dollar will not be going to shops that don’t treat me well and even if they grow exponentially, it won’t be off my bank account.
I don’t want to support them, and if you have ever felt like that with a company or a store, you shouldn’t give them your money either because you’re just reinforcing their horrible habits.