Sponsored Weddings: Creative or Crude?
We live in an age of oversharing and have a culture where every minute of our lives could potentially be staged and instagrammed, tweeted and facebooked for the entire world to see (whether they want to or not).
In recent times, I’ve noticed that celebrities and bloggers have started branding their weddings.
By branding, I mean they’ve started documenting the flowers, the dress, the oh so candid, in the moment shots of the bride reading a card and the gift that came from her soon-to-be-husband, or other shots of the wedding party getting the bride and/or groom ready.
All of that is done anyway, I suppose, when you hire a wedding photographer and videographer (!!) but how much of it should be private and how much should be public?
Furthermore, for those celebrities and bloggers, I’ve noticed that there are conspicuous mentions or product shots of certain brand names, items and things that have been very carefully staged in these faux candid shots to not be so blatant or in-your-face, but nonetheless there.
THE CASE FOR IT BEING CREATIVE
On the one hand, I am applauding the resourcefulness of celebrities and bloggers to be able to partner up with brands and companies whom I am sure they would have otherwise purchased the goods and/or services of, and obtained them for free which relieves them of having to budget and pay for it in their wedding.
I mean, can you imagine having product shots of a certain wine or a brand of shoe all over your blog and/or in a celebrity magazine? The potential thousands if not millions of marketing bucks that roll in just from that one shot of your shoe’s brand name in a blogger’s wedding? And all you had to do, was give them the shoes for free, and maybe a little compensation (if any).
I’m both impressed and supportive of finding any which way to not only boost your blog and celebrity persona with these well placed, well staged shots, but to also basically get companies to sponsor huge chunks of your wedding just because of one photo or mention.
I guess with the demand of wanting to see into people’s lives so intensely, so deeply that you end up being their virtual, faceless friend even though you don’t know that person in real life, it all makes perfect sense.
Heck, aren’t I doing the same thing with revealing parts of my life, what I bought and my financials for all to see? Isn’t it the same thing? Or at least in the same vein?
THE CASE FOR IT BEING CRUDE
On the other hand, when is it considered to be rather tasteless and gauche to basically shill your wedding for companies, even if it means you don’t pay a cent?
Or is it not considered tasteless at all to have what I consider to be a private, meaningful, not-really-meant-to-be-shared moment of a union between two people, blogged about,instagrammed,facebooked and tweeted for the whole world to see?
Furthermore, what is our obsession with celebrity and being so damn nosy about it all? Can’t some things be left private?
Can’t we decide that this is where we draw the line and it is a day to be shared amongst friends and family, privately, without having to have it publicly announced to everyone and anyone with an internet connection?
I wouldn’t say that anyone is wrong in wanting a big, lavish wedding (particularly if it’s free as it has been sponsored !!) but is it selling your soul, or at least the soul of your partnership and union, to have your wedding so completely branded all in an attempt to save money? Or maybe not even to save money, but to boost your brand and celebrity persona?
I have no answers for this, and I am really on the fence about it because I think it’s a stroke of genius (financial, marketing & branding) and also a little sad, all at once.