In Money

Sponsored Weddings: Creative or Crude?

We live in an age of oversharing and have a culture where every minute of our lives could potentially be staged and instagrammed, tweeted and facebooked for the entire world to see (whether they want to or not).

In recent times, I’ve noticed that celebrities and bloggers have started branding their weddings.

stock-wedding-marriage-champagne-ring-married-bride-crystal

By branding, I mean they’ve started documenting the flowers, the dress, the oh so candid, in the moment shots of the bride reading a card and the gift that came from her soon-to-be-husband, or other shots of the wedding party getting the bride and/or groom ready.

All of that is done anyway, I suppose, when you hire a wedding photographer and videographer (!!) but how much of it should be private and how much should be public?

Furthermore, for those celebrities and bloggers, I’ve noticed that there are conspicuous mentions or product shots of certain brand names, items and things that have been very carefully staged in these faux candid shots to not be so blatant or in-your-face, but nonetheless there.

stock-wedding-marriage-socks-groom

THE CASE FOR IT BEING CREATIVE

On the one hand, I am applauding the resourcefulness of celebrities and bloggers to be able to partner up with brands and companies whom I am sure they would have otherwise purchased the goods and/or services of, and obtained them for free which relieves them of having to budget and pay for it in their wedding.

I mean, can you imagine having product shots of a certain wine or a brand of shoe all over your blog and/or in a celebrity magazine? The potential thousands if not millions of marketing bucks that roll in just from that one shot of your shoe’s brand name in a blogger’s wedding? And all you had to do, was give them the shoes for free, and maybe a little compensation (if any).

I’m both impressed and supportive of finding any which way to not only boost your blog and celebrity persona with these well placed, well staged shots, but to also basically get companies to sponsor huge chunks of your wedding just because of one photo or mention.


I guess with the demand of wanting to see into people’s lives so intensely, so deeply that you end up being their virtual, faceless friend even though you don’t know that person in real life, it all makes perfect sense.

Heck, aren’t I doing the same thing with revealing parts of my life, what I bought and my financials for all to see? Isn’t it the same thing? Or at least in the same vein?

stock-wedding-marriage-drink-bar-alcohol-celebration-party-2

THE CASE FOR IT BEING CRUDE

On the other hand, when is it considered to be rather tasteless and gauche to basically shill your wedding for companies, even if it means you don’t pay a cent?

Or is it not considered tasteless at all to have what I consider to be a private, meaningful, not-really-meant-to-be-shared moment of a union between two people, blogged about,instagrammed,facebooked and tweeted for the whole world to see?

Furthermore, what is our obsession with celebrity and being so damn nosy about it all? Can’t some things be left private?

Can’t we decide that this is where we draw the line and it is a day to be shared amongst friends and family, privately, without having to have it publicly announced to everyone and anyone with an internet connection?

I wouldn’t say that anyone is wrong in wanting a big, lavish wedding (particularly if it’s free as it has been sponsored !!) but is it selling your soul, or at least the soul of your partnership and union, to have your wedding so completely branded all in an attempt to save money? Or maybe not even to save money, but to boost your brand and celebrity persona?

I have no answers for this, and I am really on the fence about it because I think it’s a stroke of genius (financial, marketing & branding) and also a little sad, all at once.


Share Tweet Pin It +1

Sherry of Save. Spend. Splurge.

I got out of $60,000 of debt in 18 months using TheBudgetingTool.com. Since then, I have worked 50% of my career (taking 1-2 year breaks), and quadrupled my income within 2 years of graduating, going from $65K to $260K (savings rate = 85%). I could retire today if I wanted, but love my work-life balance as a freelancing consultant in STEM (Science, Technology, Engineering, Math). I also post daily on Instagram @saverspender.

You may also like

Funny Reality: When you…

Posted on April 22, 2017

Previous PostThe 2015 Mid-Year Money Checkup: How am I doing?
Next Post6 Major Acne Fighters and Skin Savers

12 Comments

  1. Anonymous

    Depends. I like people who over-share about making it nice and affordable and how they pulled it off. I read articles online about brides that did it for $5,000-7,000 dollars…that is still a lot of money but that is affordable as far as weddings go and they showed photos of the weddings and they were gorgeous. So it can be done and that’s fine.

    Some people over-share because it’s about bragging about how much they’re spending. I’m not impressed by expensive weddings because they just celebrate one day. Some celebrities have two weddings and they end up divorced anyway. Yep they just spent $100,000+ on an ex.

    As a woman I like weddings but I don’t want to spend money on any wedding not even my own. I have better things than to spend money on a wedding and it’s just one day so where’s the ROI on it for that?

    I’d rather go to city hall, then go on a honeymoon with the hubby, and put down a huge down payment on a house.

    Reply
    1. save. spend. splurge.

      I love watching weddings and going to them, but I’m too practical for that. If I got married, I’d do the same as you and just save the money.

      Reply
  2. Karen

    I heard on the news about a wedding with people who had the last names Burger and King. Hence, the Burger King wedding. Apparently the home of the whopper found out about it and offered to foot the bill. I don’t know the details of the sponsorship, but I think they agreed to it. Not sure if I’d want to have whoppers at my wedding, (don’t know if they had it at theirs) but it would be fun to wear those crowns. Lol.

    Reply
    1. save. spend. splurge.

      I guess it’d be interesting but you’d really have to make it a theme. Just sounds so weird to me.

      Reply
  3. Abigail @ipickuppennies

    I think it’s tacky when celebrities do it. You have money, people! On the other hand, no matter how much money I had, I’d probably take certain sponsorships.

    But if an individual managed to finagle funds for his/her wedding… Well, yeah it’s a little weird, but way to go!

    Reply
    1. save. spend. splurge.

      Right!? I feel like it’s awesome that people can have a great wedding, get free stuff and have it paid TO BOOT… but it’s just a bit like shilling for the companies then, you know?

      Reply
  4. A
    Aleksie

    I do find the general lack of privacy odd sometimes. It feels like there is a real pressure to outdo other weddings, just from observing friends. Who can be the most creative, the most representative of you/your partner, the most OMG amazing… It just seems like it puts the emphasis on the wrong thing, because the flowers die, you wear the clothes once (or maybe a handful of times if you buy something more practical), the food gets eaten.

    In terms of having a sponsored wedding, I suppose I don’t mind that so much. I’d rather that than a celebrity trying to sell products they probably don’t use.

    Reply
    1. save. spend. splurge.

      Good point. At least they used those items in their wedding and didn’t just shill for a company. That puts it in a different light for me…

      I do see that competition amongst my bride-y friends. They’re all trying to get the best flowers, best venue… such a headache.

      Reply
  5. S
    Sense

    Not for me, either, but if I were a different (internet-famous lifestyle blogger/instagrammer/tumblr-er) person, AND my husband to be and I didn’t mind lots of photos of our wedding all over the internet everywhere, AND a company whose product we wanted to use anyway came knocking on our door to give it to us for free, wellll…heck. Why not?

    Reply
    1. save. spend. splurge.

      I think that too. WHY NOT? It’d be FREE. But then I think:… my whole wedding is brand names then.

      Reply
  6. r
    raluca

    To me, it’s a little sad. But then again, I had a rather small wedding with only the essentials.

    Reply
    1. save. spend. splurge.

      A minimalist at heart !

      Reply

Leave a Reply